Whisky to send shivers down your spine

Glenmorangie has created three short ‘multisensory’ whisky films designed to send a shiver down viewers’ spines.

The Highlands distillery has worked with creative agency Alter Projects to produce three shorts that provoke an Autonomous Sensory Meridian Response (ASMR) – in other words, the sensation of a shiver moving along the back of the neck.

Each film explores the flavours in a core expression of Glenmorangie, using sounds and motion to enable the viewer to ‘feel’ the taste of Glenmorangie Original, Lasanta or Signet.

The videos are part of a research project commissioned by Glenmorangie that’s being led by Professor Charles Spence of Oxford University and ASMR experts from Manchester Metropolitan University.

The research is the first attempt to create a sensory profile of the types of ASMR triggers that work best.

Dr Bill Lumsden, director of distilling, whisky creation and whisky stocks at Glenmorangie, said: ‘At Glenmorangie we are always searching for innovative ways to delight single malt lovers. By bringing the unique characters of our whiskies to life online in such a revolutionary way, we can share the spirit of Glenmorangie more widely – and perhaps inspire viewers to try our whisky the traditional way, too.’

The video above details the flavours of Glenmorangie Original. To experience the flavour of Glenmorangie Signet and Lasanta, visit the brand’s YouTube channel here.