Norma Profile

Germany-based discount supermarket chain Norma sells over 1,000 consumable and household items, among them an own label Scotch whisky blend named Highland River. 

Norma History

Local grocer Georg Roth was founded in Fürth, Germany in 1921. Out of the company the first Norma store opened in Nuremberg, Bayreuther Straße in 1964. Between 1971 and 1989, the company expanded by opening new distribution centres in Augsburg, Regensburg, Eutingen, Cochem, and Röttenbach. By 1986, Norma had over 550 stores across Germany and, in 1989, the first foreign branch opened in Reidisheim, France. In 1992, the company expanded to the Czech Republic and then to Austria in 2005.


Norma Lebensmittelfilialbetrieb Stiftung & Co. KG
Heisterstraße 4
+49 9 11 7 59 19 93

See also

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    German bottler and importer known in particular for indy releases of aged Ledaig and Ben Nevis.

  • Flickenschild Flickenschild Flickenschild Own-label


    German whisky and cigar merchant that offers customers occasional single casks under its own label.

  • Feinkost Reifferscheid Feinkost Reifferscheid Feinkost Reifferscheid Independent bottler

    Feinkost Reifferscheid

    Low-key but prolific German whisky bottler and delicatessen run by a husband-and-wife team.

  • Krügers Whiskygalerie Krügers Whiskygalerie Krügers Whiskygalerie Independent bottler

    Krügers Whiskygalerie

    A multifarious whisky shop, museum, café and independent bottler based in Rendsburg, Germany.

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