Norma Profile

Germany-based discount supermarket chain Norma sells over 1,000 consumable and household items, among them an own label Scotch whisky blend named Highland River. 

Norma History

Local grocer Georg Roth was founded in Fürth, Germany in 1921. Out of the company the first Norma store opened in Nuremberg, Bayreuther Straße in 1964. Between 1971 and 1989, the company expanded by opening new distribution centres in Augsburg, Regensburg, Eutingen, Cochem, and Röttenbach. By 1986, Norma had over 550 stores across Germany and, in 1989, the first foreign branch opened in Reidisheim, France. In 1992, the company expanded to the Czech Republic and then to Austria in 2005.


Norma Lebensmittelfilialbetrieb Stiftung & Co. KG
Heisterstraße 4
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+49 9 11 7 59 19 93
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See also

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  • Whiskyladen Radebeul Whiskyladen Radebeul Whiskyladen Radebeul Own-label

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    This Germany-based independent whisky retailer is the creator of the annual Whisky Calendar.

  • Westwood Whisky Westwood Whisky Westwood Whisky Own-label

    Westwood Whisky

    German whisky retailer specialising in Scotch whisky with a small number of own label bottlings.

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