Haig Club, the grain whisky endorsed by David Beckham, has opened its first permanent bar in the UK, situated 25 floors above the streets of Birmingham.
Haig Club Bar is located on Level 25 of The Cube, and sits beside the Marco Pierre White Steakhouse Bar & Grill Birmingham.
With room to seat 36, the venue is decorated in Haig Club’s blue and copper colours.
The menu offers more than 20 whisky cocktails designed by bartender Jack Spencer and made using Haig Club and Haig Club Clubman, as well as small plates and sharing dishes.
Customers can also purchase their own bottle of Haig Club for £200, which will be marked with a special tag so they can drink from it every time they visit the bar.
Haig Club Bar will be open from Tuesday to Saturday, from 6pm until 1am.
Max Bennett, operations manager at Marco Pierre White Steakhouse Bar & Grill Birmingham, said: ‘The bar has been designed to create an exclusive experience for our guests, with a dedicated and knowledgeable team to welcome them.’