The Whisky Exchange has again marked Black Friday (23 November) with a ‘fantastic value for money’ limited edition bottling of an Orkney malt, which sold out online within an hour.
The Black Friday 2018 Edition is an 18-year-old single malt sourced from an unnamed Orkney distillery.
Bottled at 54.6% abv, the whisky is said to embody a ‘gentle smoky character’ typical of its distillery, ‘with autumnal notes and a hint of festive flavour’ [read Dave Broom’s review here].
Just 1,400 bottles were made available to purchase exclusively through thewhiskyexchange.com, although the site sold out within just one hour of going online at 6am this morning.
A limited number of bottles will still be made available at the retailer’s two London shops for £69.95.
The limited edition has been created to mark Black Friday – the day following Thanksgiving which marks the start of the Christmas shopping season in the US.
Many high street and online retailers offer heavy discounts for one day only, a tradition that has since extended to other countries around the world.
The Whisky Exchange said the Black Friday bottling is ‘fast becoming a tradition’, with last year’s edition – a 16-year-old Speyside – selling out online in just 15 minutes.
This year the retailer confirmed it ‘made sure we’ve got more bottles than we had last year’.