Direct Wines Profile

The international wine merchant is the world’s largest mail-order wine retailer, with operations in the UK, France, US and Australia. The group specialises in the production and sale of wine – and owns several vineyards around the world – though it also moonlights as an independent whisky bottler.

Its First Cask series of single cask whiskies are all bottled at 46% abv from a variety of distilleries (some of which are unidentified), for its customers to order by the mixed case. The whiskies are provided by Signatory and have been numerous over the years with the total number of casks bottled being well over 500.

Direct Wines also produces the Old Harry 8-year-old blended malt whisky, which continues to bear the term ‘pure malt’ on the label despite its ban in 2009.

Direct Wines History

Tony Laithwaite established Bordeaux Direct (later renamed Laithwaite’s Wine) in 1969 as a means to sell his own estate-bottled wines in the UK.

Direct Wines was incorporated under the name Direct Wines (Windsor) Ltd in 1973, to manage the business (and later also Avery’s).

The group’s first whisky bottlings – a run of four casks of 1972 Balvenie – weren’t released until 1992. 


Direct Wines
New Aquitaine House, Exeter Way
United Kingdom
+44 118 903 0903

See also

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  • Asda Stores Asda Stores Asda Stores Own-label

    Asda Stores

    The UK’s second largest supermarket committed to ‘permanently low prices’.

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