The Glenlivet
Globally popular Speyside single malt.
Heather Dew was one of a number of blends including Glen Dew and the unfortunately named V.O.M from the Glasgow whisky firm of Mitchell Brothers.
In the 1970s it was being sold in a standard bottled that mentioned three Speyside distilleries: Coleburn, Glenlivet and Longmorn. How much of these malts were actually in the blend is unclear. Far more interesting for collectors are ceramic jugs named ‘The Greybeard’ and filled with Heather Dew.
It is unclear when Mitchell Brothers began, though an 1885 trademark for its Heather Dew Scotch whisky suggests the company dates from the end of the 19th century. Doubtless it suffered along with the rest of the industry from the hangover that followed the late Victorian whisky boom.
In 1913 the firm was acquired by the Distillers Finance Corporation of Ireland which owned eight of the country’s leading distillers and some of the top blenders in Dublin and Belfast. After the First World War the company was taken over by DCL, yet Mitchell Brothers remained an entity as the licensee of the North Port distillery in Brechin until it closed for good in 1983.
Ceramic jugs of Heather Dew The Greybeard continued to be produced until at least the mid-1930s, and perhaps even up until 1942, when their manufacturer Possil Pottery was dissolved.
By 1997, the trademark for Heather Dew was allowed to elapse.
This shy Speyside distillery was more famous for its experimental work than its single malt.
The world’s first luxury blended whisky owned by Chivas Brothers is a lesson in survival.