Serendipity Profile

Blended Malt Scotch Whisky

The Glenmorangie Company had no plans to produce this accidental blended malt; its creation arose from a mistake made in the blending hall at the company’s blending facility at Broxburn.

As a result of the error, Serendipity became a blend of Ardbeg and Glen Moray single malts, with Ardbeg making up most of the mix.

The result was a toned-down Ardbeg that Glenmorangie marketed as a ‘lighter taste of Islay’ bottled as a 12-year-old. 

  • Production type
    Blended malt

Serendipity History

One production manager at The Glenmorangie Company described the creation of Serendipity as a disaster. Marketing manager Hamish Torrie had another view.

The mistake occurred in 2005 in the blending hall at Broxburn when a nameless operative dumped a large volume of 12-year-old Glen Moray into a much larger volume of older Ardbeg. However, Torrie decided to take advantage of the situation by releasing the accidental vatting as a limited edition expression he named Serendipity.

Some 16,000 bottles were produced – under the old Macdonald & Muir company name – which sold out very quickly at £39.99 per bottle. There are, however, a large number of bottles available at online auction sites, although their value has somewhat increased. 

Serendipity was not the first large-scale blending error to have occurred at Broxburn. In 1999 a vat of Glenmorangie 21-year-old was accidently mixed with a smaller amount of another whisky. The mistake, which contained 80% Glenmorangie, was subsequently released as 80:20 by the company’s Douglas McNiven & Co. subsidiary.

Timeline

  • 1893 Macdonald & Muir is founded as an Edinburgh wine and spirits merchant
  • 1996 Macdonald & Muir changes its name to The Glenmorangie Company and moves into new premises at Broxburn
  • 1997 Glenmorangie purchases Ardbeg distillery on Islay
  • 1999 The accidental 80:20 blended malt is created following an error in the Broxburn blending hall
  • 2005 A second mistake at Broxburn results in Serendipity, an accidental blend of Ardbeg and Glen Moray whisky
  • 2009 Glenmorangie sells Glen Moray distillery to French group La Martiniquaise
  • 2010 Glenmorangie moves its blending and bottling from Broxburn to new premises in Livingstone

Owners

Parent company

Current owner

  • Macdonald & Muir 2005 - present

Contact

Address
The Glenmorangie Company Limited
The Cube
45 Leith Street
Edinburgh
EH1 3AT
United Kingdom
Website
Visit Website
Phone
+44 131 603 8888
Email
Send Email
Visitor Opening Hours
Not open to the public

Map

See also

  • James Martin’s James Martin’s James Martin’s Brand

    James Martin’s

    An export-only blend from the late-Victorian era that became ingrained in Glenmorangie plc’s DNA.

  • Arthur Bell & Sons Arthur Bell & Sons Arthur Bell & Sons Blender

    Arthur Bell & Sons

    Once one of the great independent whisky producers of Scotland.

  • John Haig & Company John Haig & Company John Haig & Company Distiller & blender

    John Haig & Company

    Distilling dynasty best known for its early adoption of the patent still at Cameronbridge.

  • William Sanderson & Son William Sanderson & Son William Sanderson & Son Distiller & blender

    William Sanderson & Son

    Leith-based whisky blender most famous for its Vat 69 blend.

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