Diners Club International Profile

Diners Club International is a charge card company offering members a variety of benefits and rewards, including own-label spirits.

The company released a series of own-label bottlings in the late 20th century, primarily under its customer loyalty reward scheme although the bottles were also occasionally available for sale to Diner’s Club card holders. Bottled by Douglas Denham, part of Red Lion Blending, the whiskies issued included a blended Scotch whisky and a range of single malts (8-, 15- and 21-year-old). The club also offered other spirits such as gin.

Diners Club International History

The club was founded in 1950 by Frank McNamara, Ralph Schneider, and Matty Simmons. It was conceived at the Majors Cabin Grill restaurant in New York City in 1949, when McNamara was entertaining guests and had forgotten his wallet.

Initially, the organisation allowed patrons, on presentation of a cardboard Diners Club card and signature, to settle their bill, in full, at the end of the month at any of 200 restaurants.

By the end of 1950, there were 20,000 members, which increased to 40,000 by the end of 1951. By the mid-1960s, members numbered in their millions. The first plastic card was introduced in 1961.

Diners Club was purchased by Citigroup in 1981, before being sold to Discover Financial Services in 2008.

Distilleries & Brands

Contact

Address
Diners Club International
PO Box 3776
Chester
Cheshire
CH1 9YD
United Kingdom
Website
Visit Website
Phone
+44 845 862 2935
Email
Send Email
Map

See also

  • Loch Ewe Loch Ewe Loch Ewe Distillery & brand

    Loch Ewe

    The smallest legal stills in Scotland live in an area famed for its illicit ‘whisky’.

  • Tesco Tesco Tesco Own-label

    Tesco

    The global supermarket chain has been selling Scotch under its own label for more than a decade.

  • Ladyburn Ladyburn Ladyburn Distillery & brand

    Ladyburn

    Once producing a floral, citrus malt within Girvan's grain complex, Ladyburn's whisky is now rare.

  • A Dewar Rattray A Dewar Rattray A Dewar Rattray Independent bottler

    A Dewar Rattray

    Family-run indie bottler and retailer.

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