Aberfeldy
The home of Dewar's World of Whisky.
Cambridge Wine Merchants sells a series of own-label Scotch whiskies produced in association with Gordon & MacPhail, with labels designed by Swedish graphic designer Christian Bjurinder. There are currently three whiskies in the range: Speyside Fire, Highland Wind, and Islay Earth. All are labelled as 10-year-olds.
Founded in 1993, Cambridge Wine Merchants is a partnership between two friends, Hal Wilson and Brett Turner, who still own the company today.
The duo started with a shop in Mill Road, Cambridge and today there are seven branches, four of which are in the city.
In 2013, the company opened its first in-store wine bar at its Bridge Street store. As of 2017, there are three wine bar stores, as well as a wine school.
Today, Cambridge Wine Merchants also conducts some wholesale business, mostly with colleges at Oxford and Cambridge, as well as some restaurants and pubs.