Diageo Reserve has unveiled The Singleton of Dufftown Malt Master’s Selection, a no-age-statement single malt whisky released as part of a revamp of the brand’s entire core range.
Malt Master’s Selection has been matured in a combination of refill, Sherry and Bourbon casks, with a greater proportion of refill to allow ‘the sweet yet refined distillery character to shine through’.
Nick Temperley, Head of Diageo Reserve GB, said: ‘The Singleton Malt Master’s Selection, with its sweeter notes and delicate flavour, will appeal to those new to the category whilst sitting well with our existing fans and loyal whisky drinkers.’
The new whisky’s release also heralds the arrival of a packaging revamp of the Singleton of Dufftown’s core range, inspired by 19th-century hip flasks and blown from blue glass.
‘The rebrand of the 12, 15 and 18 Year Old will also create a strong standout for the collection on-shelf,’ said Temperley.
The Singleton of Dufftown Malt Master’s Selection will be available globally to both on- and off-trade consumers, priced at about £30 a bottle.
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