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Chivas 50 raises £21,780 for charity


The oldest blend yet released by Chivas Regal – a 50-year-old expression created to mark the anniversary of Manchester United’s 1968 European Cup triumph – has raised £21,780 for charity at auction.

Chivas Regal The Icon bottle and case
Winning score: The bottle is one of four to mark the goals scored in the 1968 final

The bottle of Chivas The Icon 50th Anniversary Limited Edition, one of only four made by Chivas director of blending Sandy Hyslop, was sold by Sotheby’s in London via an online auction that closed on Friday night (30 November).

As part of Chivas’ new partnership with Manchester United FC, the proceeds will go to the Manchester United Foundation, which aims to use football to help and inspire young people across the Greater Manchester area.

The four bottles of Chivas The Icon are designed to mark the four goals scored by Manchester United against Benfica at Wembley in the 1968 European Cup final, when the club became the first English team to win the trophy.

Of the other three bottles in the series, one is being given to a fan who has supported the club through thick and thin, via a social media competition; another is on display at the Manchester United Museum and will be offered for private sale at an end-of-season event; and the fourth bottle will be put on display at Chivas’ spiritual home, the Strathisla distillery on Speyside.

‘Chivas The Icon 50th Anniversary Limited Edition is an exquisite blend of our most luxurious and rarest whiskies,’ said Hyslop. ‘The buyer of this bottle has got their hands on an iconic piece of history – this is the oldest Chivas blend ever created.’

John Shiels, chief executive of Manchester United Foundation, said the charity was ‘extremely grateful’ for the money raised by the auction, adding: ‘This generous donation allows us to continue delivering our wide range of programmes to people across Greater Manchester and will make a huge difference to those who need it most.’

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