Johnnie Walker Green Label, the brand’s 15-year-old blended malt expression, is making a comeback four years after being axed from the range.
Johnnie Walker brand owner Diageo discontinued Green Label globally in 2012 (except for Taiwan, where demand for blended malts is exceptionally strong), as part of a revamp of the range that saw the introduction of Gold Label Reserve and Platinum Label.
But now the brand is back on sale in the UK, with global availability to follow, after a limited release in the US and Australia.
‘We listened to our customers and consumers, and we are responding to popular demand to bring it back into our core range,’ said Dr Nick Morgan, head of whisky outreach at Diageo.
‘Johnnie Walker Green Label has always had a following, and releasing limited volumes of it in the US and Australia this year to mark the 10th anniversary of its first introduction has revealed how much consumers have missed Johnnie Walker Green Label and want to see it back. We’re thrilled to be able to respond to that.’
Dr Morgan emphasised that the formulation of Green Label, which bears a 15-year-old age statement, had not changed since its exit from the Johnnie Walker range.