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White Heather Profile

Blended Scotch Whisky

In the 1960s the White Heather blend was sometimes offered in a tartan gift box featuring a map of Scotland on which was drawn a big heart over Speyside. If the heather honey flavours of Speyside malts permeated the blend it was thanks to Aberlour, which White Heather’s owner, S. Campbell & Son, acquired in 1945.

Besides the standard non-age-statement bottle, White Heather was sold as a 5-year-old, 8-year-old and ‘deluxe’ 15-year-old until the brand was abandoned in the 1980s.

  • Production type
    Blended Scotch
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White Heather History

White Heather has its roots in the 1930s, when Samuel Rosenbloom established the whisky merchant firm of Forbes McGregor & Co. In 1934 Rosenbloom (who had changed his own surname to Campbell), acquired Glasgow blender Muir Mackenzie & Co and changed the company’s name to reflect his own – S. Campbell & Son Ltd.

In 1945 S. Campbell & Son acquired Aberlour distillery from W.H. Holt & Sons, providing the company with a steady source of malt whisky for its burgeoning blends.

By the early 1950s a subsidiary called White Heather Distillers Ltd had been established to blend and bottle the White Heather blend. The subsidiary later became Campbell (Distillery) Ltd., which also blended and bottled the Clan Campbell blend.

In 1974 the whole enterprise was taken over by Pernod Ricard, and a decade later the French firm ceased bottling White Heather to focus on Clan Campbell, which went on to become a hugely popular whisky in France.

S. Campbell & Son was eventually renamed Campbell Distillers under Pernod Ricard.

Timeline

  • 1933 Wine merchant Samuel Rosenbloom enters the Scotch whisky market, soon setting up as S. Campbell & Son in Glasgow
  • 1950s Under its White Heather Distillers subsidiary, the White Heather blend is launched
  • 1974 S. Campbell & Son is taken over by Pernod Ricard as the French firm’s first foray into Scotch
  • 1980s The White Heather blend is discontinued

Owners

Parent company

Current owner

Previous owner

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See also

  • Glencraig Glencraig Glencraig Brand

    Glencraig

    Hiram Walker’s Glenburgie produced a different style of whisky in Lomond stills.

  • Glenisla Glenisla Glenisla Brand

    Glenisla

    An experimental peated Speyside malt produced at Glen Keith distillery on Speyside in the 1970s.

  • Mosstowie Mosstowie Mosstowie Brand

    Mosstowie

    Single malt whisky produced on Lomond stills at Miltonduff distillery, near Elgin.

  • 100 Pipers 100 Pipers 100 Pipers Brand

    100 Pipers

    A core standard blend in the Chivas Brother’s portfolio, especially popular in Asia.

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