Advertisement

Windsor Profile

Blended Scotch Whisky

Not to be confused with Beam Suntory’s Windsor Canadian whisky, the Windsor blend is a fairly recent Diageo release, with a 12-, 17- and 21-year-old expression in its repertoire, plus Reserve and XR. Its spiritual home is Royal Lochnagar, though one wonders how much of this boutique Deeside malt actually goes into the blend.

Lochnagar is easily the smallest of Diageo’s distilleries with a capacity of just 450,000 litres of pure alcohol a year. The 12-year-old Windsor expression has a spiced apple, slightly honeyed nose, with a fruity, vanilla sweetness on the tongue.

  • Production type
    Blended Scotch
Advertisement

Windsor History

The Windsor blend was launched in 1996 and its most widely sold expression is its ‘entry level’ 12-year-old. This puts it firmly in the ‘deluxe’ Scotch blend camp, which is reinforced by Windsor’s distinctive, gold-topped bottle.

It is aimed at affluent whisky-drinkers in Asia, where its biggest market is Korea. In 2014 the brand just squeaked into the world’s top 25 Scotch whisky blends by volume with sales of 700,000 cases, though it would certainly be higher up the value charts.

In its main market of Korea, the brand has been supported by the lavish ‘Midas Touch’ ad campaign featuring the South Korean actor and model, Lee Byung Hun. 

Owner

Current owner

Advertisement

See also

  • Cameron Brig Cameron Brig Cameron Brig Brand

    Cameron Brig

    Cameron bridge distillery's lesser-known single grain whisky.

  • Abbot's Choice Abbot's Choice Abbot's Choice Brand

    Abbot's Choice

    In the 1960s ceramic monks filled with Scotch sold as far afield as Peru.

  • Benmore Benmore Benmore Brand

    Benmore

    A long established blend from an old Glasgow whisky firm, that is still popular in Asia.

  • Bulloch Lade Bulloch Lade Bulloch Lade Brand

    Bulloch Lade

    A popular 20th century blend named after one of the great Glasgow whisky firms – Bulloch Lade.

Scroll To Top