Dave Broom reflects on the site so far and why you won’t see any ‘PR fluff’ on here any time soon.
Welcome, friends, to what we want to be the first stop for any whisky lover on the internet. That word ‘any’ is important. Geeks can get their fill here, but so can newcomers – and it is this breadth of remit which will make the site prosper.
Whisky is simple, but it is deep. A website such as this therefore needs to be able to offer information which appeals to and satisfies all readers – those who want to plunge in, as well as those who are happy paddling in the shallows. Hey, I live by the sea, it’s the best metaphor I could come up with.
If you want in-depth distillery, brand or company information, you will find it here. That in itself is an amazing resource and we believe our Whiskypedia is the most comprehensive database in existence.
If you want to know what that new whisky is like, we will have the review as soon as it is released. If you want to know the thinking behind the big decisions, we will be asking the awkward questions to the executives who make those decisions.
We will make you laugh (we hope), we will be authoritative, critical, stroppy, contentious, obsessive, passionate, amusing and celebratory. That’s what whisky is all about, isn’t it?
Whisky is also about people, and they will be the heartbeat of the site – not only the amazing writers we have from around the world (whisky is, after all, global); but also the people who are often hidden from view, those forgotten heroes from the past and the present, the keepers of the flame.
It is also our belief that whisky doesn’t just sit apart from daily life. It springs from a culture and a landscape, it reflects the interests of the drinker, so we will write about the things which people who like whisky also like, but which aren’t whisky.
That means talking to other like-minded craftspeople, artists and artisans to make this a place where whisky becomes part of the world.
We are excited by the possibilities. We hope you are too.
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