Grant’s blended Scotch whisky range is undergoing a major overhaul, including the renaming of its flagship blend and the introduction of three new expressions.
From July, core expression Grant’s Family Reserve is renamed Grant’s Triple Wood – the liquid remains the same – and three new whiskies join the range: Grant’s Triple Wood Smoky; plus two ‘Cask Editions’: Grant’s Rum Cask Finish and Grant’s 8 Year Old Sherry Cask Finish.
Meanwhile, Grant’s Signature, Grant’s Sherry Cask Finish and Grant’s Ale Cask Finish will be discontinued, as will locally available expressions such as Grant’s Master Blender’s Edition and Grant’s Nordic Oak Finish.
The idea behind the move is to have a more consistent and focused Grant’s range available around the world, while the renaming of Family Reserve aims to highlight the three types of cask that are fundamental to the blend: refill American oak, first-fill ex-Bourbon and virgin American oak.
‘The Triple Wood process is at the very heart of what we create here at Grant’s,’ said master blender Brian Kinsman. ‘As a result of ageing our whiskies in three different casks, our Triple Wood is distinctive to taste, with a balance of qualities drawn from the character of the wood.’
Grant’s is the third best-selling Scotch whisky in the world in volume terms – behind Johnnie Walker and Ballantine’s, but having recently overtaken Chivas Regal – selling roughly 4.5m nine-litre cases a year.
The new range in more detail:
- Grant’s Triple Wood: matured in refill American oak, first-fill ex-Bourbon and virgin American oak casks; 40% abv; UK recommended selling price (RSP) £15
- Grant’s Triple Wood Smoky: matured as Triple Wood, with a higher proportion of peated whisky in the blend; 40% abv; UK RSP £19
- Grant’s Rum Cask Finish: matured in American oak, plus four months in ex-rum casks; 40% abv; UK RSP £19
- Grant’s 8 Year Old Sherry Cask Finish: matured in American oak and a little refill Sherry, plus 4-6 months in European oak oloroso Sherry butts; 40% abv; UK RSP £21
The range will also feature in a new global communications campaign highlighting the collective effort behind the making of the blends, with Grant’s claiming that ‘198 pairs of hands’ are involved from grain to glass.
‘As the whisky that holds the family name, we have big ambitions to be the most distinctive player in Scotch whisky and are proud to celebrate our Triple Wood maturation, the key to our exceptional taste, with a new global brand refresh,’ said Philip Gladman, Grant’s chief marketing officer.