A passionate advocate of Scotch single malt, his name will always be associated with a shop in Soho.
I first met Wallace Milroy in 1988. At United Distillers’ (UD) old headquarters in Landmark House, Hammersmith, to be precise. A perfectly logical place to meet a whisky giant, you may think, but we were actually both there to taste a range of new Greek wines. I had only recently started at a drinks trade weekly and was trying to get to grips with the complexities of the UK drinks trade, so was being sent everywhere.
As far as I recall, the tasting went well and, as was the custom in those days, was followed by lunch. Wallace caught my eye. ‘I think it might be time for a dram,’ he said, striding purposefully across to a display cabinet on which were sitting the then brand new Classic Malts. He paused for a nanosecond, eyeing up the range.
‘Let’s have a look at Glenkinchie,’ he said, uncorking the bottle and pouring two of the biggest measures I’d ever seen. I looked around, expecting some UD executive to take issue with someone helping themselves, but reprimand came there none.
We steadily worked our way through some of the selection before lunch intervened, accompanied by wine, then more whisky. I stayed close to Wallace, listening.
Post-meal, and now somewhat emboldened, I decided to head back to the office. As I lurched out of the lift door and stumbled towards my desk a cry of: ‘Dave, can you come in for a second please?’ came from the editor’s office. I did, propping myself up against his wall.
1931-2016: Wallace Milroy was a fountain of knowledge and kindness to Dave Broom when he first started in the drinks industry
‘This is entirely my fault,’ he apologised, ‘I meant to tell you that we have an office rule. If one goes out for lunch, one does not return to work afterwards. You can go home.’
I had learned so much in the space of a day. Most significant, though, was meeting Wallace.
His Malt Whisky Almanac was the book we’d referred to when I worked at Oddbins as we were trying to work out what these single malts were all about. It was on my desk at the office. I hadn’t just met him, I’d had a drink with him and he’d answered my questions without laughing at me.
Over the years, he became a touchstone; a source of scurrilous gossip and sound leads; a confirmer of facts; a bearer of drinks; and a companion at meals where any thought of returning to work was banished.
I now realise that I was witnessing the passing of the old whisky world. The era when business would be conducted mostly over lunches – at Matthew Gloag’s Bordeaux House in Perth, Teachers’ fine offices in St Enoch Square in Glasgow, or Morrison Bowmore’s in Springburn.
UD preferred the Buttery in Glasgow, while lunch with Lang’s and R&B usually took place in one of Glasgow’s discreet, high-end Italian establishments. This is where relationships were established, friendships made, projects planned and my education slowly progressed.
There is a Chinese belief that you only do business with someone after you have seen them drunk, because when in that state any front dissolves and the real person emerges. I’m not sure that was the intention in whisky – I have a feeling it was simply generosity, the way things were done.
This was, (and indeed is) a convivial spirit. This was the world which Wallace, and later Michael Jackson, introduced me to. A place where you could ask questions, meet the people who knew, tap into generations of experience and encounter people who were as generous with their time as they were with their measures.
That world has gone. A few years ago, around this time of year, I was speaking to Charlie MacLean and asked him how Edinburgh was. ‘Terrible,’ he retorted. ‘Every restaurant is full of people who don’t know how to do lunch.’
The spirit world appears to have joined that band. Events are at night, in noisy bars. There is little time to sit down and yarn, to have the quiet, off-the-record chat. I’m sure relationships and friendships are formed, but as everyone is apparently so busy and important, the events have to be highly managed.
In the old days, if there was a PR involved, they tended to be old hacks who loved a drink as much as everyone, so if there was a key message to take home they’d probably forgotten it as well. Have a good time, relax, talk and a richer story will emerge, was the attitude. It seemed to work.
Do I miss it? In many ways no – there was often too much booze involved. I do, however, miss the fact that this way of working allowed me time to talk to people like Wallace and ask my naive questions, and they would gladly open their repository of knowledge, verbal and liquid. I’ll certainly never forget the kindness and patience he showed this kid from Glasgow, lost in this new world.
May he rest in peace and his spirit never be forgotten.
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Latest news 09 September 2016
The Soho whisky specialist has undergone its first rebranding in more than 50 years.
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Behind a love of whisky lie parallel passions for Harley-Davidsons, tattoos and Jack Russells.
New Whiskies 11 November 2016
A quartet of Milroy’s of Soho whiskies plus recent releases from Arran and Wemyss Malts.
From the editors 18 September 2015
Long-haul flights prompt reflections on what it is to be Scottish – and what it is to be Scotch.