Raucous pub quizzes, toasting Talisker marshmallows on a bonfire and Tormore’s model.
What I’ve noticed over the years is the way in which the Spirit of Speyside festival has matured, undoubtedly slightly better than I have. Every iteration has seen a tweak or two and, in more recent times, there’s been a greater willingness to take chances and anticipate what people might want, rather than sticking to the same formula (or formulae).
It struck me that this year was the most radical yet, something which struck home at the opening dinner. This event is hosted by a different distiller each year – this time it was Benromach’s turn. Every year, each distillery manages to somehow put on a grand event in a space not intended for grand events, such as a warehouse. This year, the Benromach team decided to put up a massive marquee instead.
It’s always hard to put your finger on exactly why an event like this works. The food, the company, the speeches, the pace, all affect the mood of the space. This year I reckon it was all of those, plus the lighting. Bear with me.The event started in daylight, and finished at 11pm, but the lighting level stayed the same allowing everyone to see each other. So what? Well, I’ve noticed that in dimly-lit occasions, tables end up becoming islands of people talking to each other. Keep the lights up (but not blazing) and a collective experience is created.
Come together: The festival’s closing nights at Craigellachie Hotel's Dogfest reflected the collective experience of Benromach’s opening (Photo: Till Britze)
This feeling was replicated throughout the festival’s duration. The advantage of holding the festival over a bank holiday weekend is that it allows locals to attend events. This year their numbers seemed to be higher, giving more of a community feel and balancing the huge number of incomers from around the world. Perhaps that helped give events a different, lighter and more relaxed feel. Perhaps whisky has embraced the fact that there is more to a festival than just a tasting or a masterclass. These days they are just part of an ever more complex mix.
Once again Scotchwhisky.com teamed up with the Craigellachie Hotel, which meant that I hardly made it through its portals for the duration – twice across the road to the Highlander Inn, and once to the beach. Right enough, most of the festival seemed to come to the Craig at some point for the fun and games.
Whisky? Fun? Yes, it does seem to be happening, though there are some who still moan about there being too much of it and not enough ‘serious whisky talk’. You can’t win ‘em all. The fact is that this year the hotel hosted the second Battle of the Villages blind tasting which featured amazing drams and record levels of insults being flung by both teams, a film and whisky quiz, and a night of cocktails with Pulp Fiction on a giant screen. It was during the last of these that I got into one of those detailed (and serious) chats about whisky which always occurs at some stage during a festival. I enjoy geeking out, even if having Uma Thurman being given an adrenaline shot over my shoulder was not necessarily the usual setting for such a discourse.
‘I’m not sure about all of this mixing,’ my questioner said at one point, looking around the room. A minute later he was sipping happily on a $5 Shake. That’s how it happens. Whisky breaks free and reaches new drinkers, or converts older ones. We should all now be confident enough to discard the rules – our whisky dinner this year featured mock turtle soup which had to be eaten with a knife and fork and a trifle that had to be tackled with a steak knife. Norms are challenged, as they should be. Whisky needs to extend its remit and reach as many people in as many ways as possible to show it is for all occasions.
Sharing spirit: Georgie Bell, global malts ambassador for Dewar’s, shares several bottles of whisky with the crowds at Craigellachie Beach
At my trip to the beach this idea took a surprising turn. The bottle of Craigellachie 51-year-old (inevitably) lasted about five minutes. No surprise there. Everyone there realised that it would be the only chance to try a dram which none of us would ever be able to afford – it would probably retail for the same price as a Merc.
It turns out however that Dewar’s has decided not to bottle the 50 bottles worth that was left in the cask, but use the liquid (which is utterly delicious by the way) in tastings instead. It’s a bold move to share the rare, which should be applauded – and copied.
After that interlude it was back for Dogfest, then a blur of more tastings, and blending sessions. It worked. My personal thanks to the quite incredible team at the hotel, led by the amazing Lyndsey Gray, all of whom who were working 13+ hour shifts without complaint.
They all deserve huge credit for turning what was once a sad, staid, old hotel around and making its elegant rooms a perfectly natural fit for Tarantino films, cocktail bars, a music festival and disco without damaging its image as a home of whisky. That, my friends, is what 21st century Scotch is about.
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Barbecues and village fairs to whisky launches and the unmissable Closing Ceilidh.
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The distillery will be sharing every bottle of its new malt with whisky lovers, without charge.
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Priced at £2,000 per bottle, the single malt joins the Dewar’s Exceptional Cask Series.