Brands, marketing and much more from the driving force behind the Classic Malts and Blue Label.
From the Editors
Shorts from our editorial team
01 February 2016
I loved The West Wing mainly, I think, because it should have been boring. Lots of badly-dressed people walking the corridors of a mocked-up White House talking at breakneck speed about politics? Hardly the sexiest proposal ever to cross a commissioning editor’s desk.
What made it was the vision of creator Aaron Sorkin that the machinations and dilemmas of White House senior staff could make gripping television. Hell, it was so good that I even forgave its annoying habit of descending periodically into misty-eyed, flag-hugging patriotism. Americans, huh?
Scotch has a minor moment in The West Wing. In a flashback sequence, chief of staff and recovering alcoholic Leo McGarry recalls a moment on the campaign trail when he fell spectacularly off the wagon – thanks to the lure of Johnnie Walker Blue Label.
What follows is a lyrical description of the pleasures of drinking, undercut by the character’s addiction and its potentially disastrous impact on his career.
The words aren’t the script’s finest, but I’ll repeat a few of them here:
‘Good Scotch sits in a charcoal (sic) barrel for 12 years; very good Scotch gets smoked for 29 years; Johnnie Walker Blue is 60-year-old Scotch.’
Except that, of course, it isn’t. According to James Espey, who developed Blue Label precursor Johnnie Walker Oldest in the 1980s, the concept was born when a small amount of 60-year-old Scotch was blended with a much larger volume of 15-year-old. The label proudly proclaimed that the liquid was ‘aged 15 to 60 years’, and you can still occasionally find these old bottles for sale today.
Several years after Oldest’s launch, the law was changed so that producers could only mention the youngest part of any blend. The Blue Label, er, label was amended and the product has remained without an age statement ever since.
But. But, if you Google Johnnie Walker Blue Label and 60 years old, you’ll find plenty of people perpetuating that sexagenarian myth. There are even EU-based online retailers still advertising the product explicitly as a 60-year-old whisky.
Lesson? Never underestimate the power and longevity of a marketing message, nor its ability, with repetition, to turn incorrect information into ‘fact’.
In this context, it’s easy to see why a change in the law was needed to protect the consumer. But, ironically, that very change makes it now impossible to put the record straight and tell that same consumer the full story of Blue Label’s blend.
Legislators did not foresee a world of single malt shortage where age statements would be largely cast aside, leaving the consumer without even the vague reassurance of a number to help navigate the category.
Nor did they envisage the possibility that a brand owner might want to react to that situation by giving their consumer the complete truth about a whisky – the age and origin of its components, plus their proportions in the blend – to satisfy their thirst for knowledge about what is in their glass.
The example of Johnnie Walker Blue, and Leo’s passionate, if erroneous, description of it, tells us a lot about how we got to where we are in terms of whisky law, age statements and transparency.
Now the question is: where do we want to go next? Ultimately, that’s up to the industry to decide.
27 January 2016
Scotch whisky regions have become increasingly insignificant as indicators of flavour.
This is not a new trend. As a general global interest in whisky has spread, and Scottish producers have found themselves competing against their American, Irish and Japanese brothers, a desperate need to innovate and diversify has sprouted.
This has led to unpeated Islay whiskies, heavily Sherried and robust Speysides and light, fruity Highlanders, not to mention the tidal wave of experimental cask finishes that have altered traditional regional flavour profiles beyond all recognition.
The Scotch whisky regional map is often used by educators such as The Scotch Whisky Experience in Edinburgh to communicate flavour to new drinkers. Photo: Tripadvisor.
For the seasoned whisky enthusiast this is no big deal – they moved beyond judging a whisky’s style by its regional provenance long ago. Factors such as age, wood type, distillery reputation and even filtration are much more accurate representations of flavour than provenance. It’s led many to believe categorising Scotch styles into geographical regions is an outdated method of communicating flavour, and they’re correct to an extent, but it also provides an expedient map for the Scotch newbie.
Whisky educators consistently use the regional map as a tool to break down the admittedly overwhelming spectrum of Scotch whisky styles for new drinkers. It’s clear, easy to navigate and stands true for the vast majority of entry-level malts on the market.
Grouping Scotland’s 115-odd distilleries into five geographical areas makes the category so much easier to digest. You like a light and fruity dram? Great, explore Speyside. Is your preference for something smokier? Islay is for you.
Some 34 whiskies were blind tasted at the 2016 Spirit of Speyside Whisky Festival Whisky Awards.
Last week I had the pleasure of judging the Spirit of Speyside Whisky Festival Whisky Awards, a mouthful of a competition that’s open exclusively to distilleries from the region. A newcomer to the category might expect glass upon glass of fruity and floral liquid, but that was far from being the case.
If the whiskies entered give a snapshot of their region, one could only conclude that Speyside is home to the most diverse range in Scotland. Sherry monsters, wine cask finishes and even peated whiskies made an appearance, all of which combined to challenge the concept that regional variation still exists, for Speyside at least.
It’s all well and good to give whisky drinkers some choice and variety – innovation is the key to driving the category forward. However experimenting with flavour beyond any recognition of a region’s historical style will make Scotch whisky as a whole more intimidating and tough to navigate for newcomers. It’s all about balance.
If you want to realise Speyside’s diversity for yourself, get along to the Spirit of Speyside festival on 28 April – 2 May (tickets on sale on 2 February). There you will also have the oppotunity to pick the winner of the whisky awards.
14 January 2016
Ahhh… the start of a new year. Exciting, huh? Time to enter into the ritual of promising to yourself (and anyone within hearing distance) that this year will be different and better and brighter than the last. You will, finally, act on these life-changing decisions you have been talking about (to anyone within hearing distance) for the past decade. Or is that just me?
To be honest, my New Year resolution was the same as usual this year, namely not to make a resolution. It doesn’t, however, stop me from having hopes for 2016. The personal ones will stay personal, but those for whisky? Well I’m happy to share them with you. Big of me, huh?
Let’s have new images: The remarkable, unsolicited Johnnie Walker ad made by a pair of German students for £90k said more in 90 seconds than the homoerotic smugness of the 11-minute Jude Law shoot for Blue Label. It will be reshot. If it isn’t, someone should be. Shot, that is.
I want shivers in my whisky ads. I want them to hit me in the gut and make me cry, or laugh. The Laphroaig Opinions Welcome ads do the latter brilliantly.
This campaign shows a profound understanding of Scotch and what it can mean. It has been thought through and, as a result, it makes the viewer respond. In other words, it has substance rather than just surface. Let 2016 bring more of this, please, from everyone.
Always chasing the wrong car: Whisky isn’t for everyone. It is strong, difficult, bold; it has a flavour or flavours (and more of them in a minute) that some people don’t like. Good. It is not vodka. It isn’t Bourbon either, despite the best attempts of various firms to convince us otherwise.
Yes, it can be mixed; yes, it can be lengthened; but ultimately Scotch is its own beast. That means that some consumers therefore will always be outwith its orbit. It cannot be all things to all people.
Fearing a prolonged downturn, however, has seen firms changing the product radically to try and lasso this new audience. This over-stretches Scotch’s credibility, and dilutes its message. A short-term approach to a long-term industry will never work.
This doesn’t mean firms should hunker down in the Scotch bunker and hope for the storm to pass. Instead, 2016 should be the year where Scotch rediscovers the reasons why people buy it. A year of returning to basic principles.
'My heart's in the Highlands, wherever I go,' wrote Robert Burns. Scotch whisky should also always be distinctly Scottish, no matter where it finds itself.
The return of flavour: Consumers buy that second bottle of a whisky because they like the taste. While advertising might make them think about Scotch, it is taste of the liquid which makes them Scotch lovers.
That means talking about flavour should be front and centre of any communication and education. Here’s hoping 2016 sees a return to that understanding.
The return of blends: ‘Hello! Anybody out there? Remember me? Remember the 90% of Scotch that’s sold around the world? Hello? The category that keeps distilleries open? Don’t wish to upset your love of malt, but it’s cold out here and I need some love as well.’
Blends have become the workers upon whose backs the glorious single malts are carried. Well, enough.
Let 2016 be the year where blends fight back. They are fascinating, and flexible; they are the product of amazing creativity, they have history, yet they are never talked about with any of the same reverence or detail that is applied to malts.
It’s not one or the other, it’s both, and the stories and the ways of telling are different. This is an opportunity.
Creative NAS thinking: NAS isn’t going away, so consumers have to live with that fact. Distillers should see this as an opportunity for creativity, a chance to educate about casks and blending, an opportunity to make phenomenal whiskies which are better than those they are replacing, or supporting.
If you cannot convince people of the positives of NAS through quality, then the issues facing Scotch become infinitely harder to overcome. Selling them solely on image will not work. Here’s hoping 2016 sees distillers not just making better NAS, but explaining what they are doing, and why.
Transparency: People want to know the details of their food, or wine, or whisky not because they are suspicious, but because they are interested. If they don’t get that information, however, then the suspicions take over.
It’s an issue which needs to be dealt with sensibly, but it needs to be addressed. Maybe 2016 will see it happening.
12 January 2016
It was one of my Perth cousins who played it to me first. Can’t remember how old I was. Young, but old enough, just finding my own way in music the way you do – recommendations, sitting at people’s feet, listening, plucking up the courage to say: ‘I don’t like it.’
Not that I disliked Abbey Road. I loved it. It intrigued; you didn’t know what was coming next, how long the song would be. Some went on forever, it seemed, put you in a trance; others flashed by like thoughts.
I got a copy, my own copy, an entry point. Played it obsessively, as you do when you only have four LPs and a clutch of singles. One day I’ll tell you what the rest were – I’m not embarrassed.
Abbey Road: the now iconic album cover has been replicated by thousands of fans visiting the namesake London studios.
To be honest, I’ve never been a Beatles obsessive. I left them behind soon after that purchase. I grind my teeth when they appear on the covers of Mojo and Uncut yet again.
‘I can take them or leave them,’ I say if the subject ever comes up. ‘Yes, I see their genius, I know how they were groundbreakers, but they didn’t have the swagger of the Stones, the wild vision of Dylan or Brian Wilson. Yes, there were great moments, but weren’t The Beatles just an Irish showband wanting to please, rather than taking risks?’
Neither do I buy into the reverence afforded to Sergeant Pepper; it’s always been Abbey Road for me. It’s their most fully realised album, the most richly layered, the one where they worked out how to use the studio as an instrument.
It’s as near to perfection as they got. If I didn’t like it, then why would I go to London for an evening, and sit around drinking whisky, listening to it? I could do that at home.
I was in London because I was listening to Abbey Road… in Abbey Road.
I say that to people, I say it to my 19-year-old niece and she goes: ‘I hate you.’
Abbey Road. In Abbey Road.
The idea is, let’s face it, stone cold genius. People. A room with a great hi-fi, a classic album (on vinyl), and you have a few drams.
I realise that I know all the words, the breaks, the arrangements. We mouth words and bass lines to each other, play along with Ringo. It takes me back to those nights in attic rooms and bedsits when you are finding your path in music, when you were discussing, passing on, learning. It takes me back to Perth and the memory of that beloved cousin, now gone.
Except now I’m not just in a room, I’m in the room where it was made. Those pianos were on it, that’s the mike that Lennon sang into, there’s the old mixing desk. I become the fanboy, grin as I shiver.
To some musicians this studio might just be a place of work, but I doubt it. This is a space that brings joy, a space that creates. There’s something about this room that goes beyond acoustics, that draws from the patina of sound that’s been laid down on the walls.
Some rooms just have it, in the same way as distilleries have it. There’s a whisky link, but this isn’t a night for connections being forced upon you. They come, they rise, you muse on them for a second, and move on. Sitting. Listening. Sipping.
Whisky and vinyl: is there a greater pairing?
That lack of agenda was what made it work. At no point were there ever attempts to draw parallels: ‘The choral section in Because is like the soaring stills in the Glenrothes stillhouse; the rich bass line on Come Together is like the depth given by Sherry casks; making an NAS whisky is like George Martin mixing, or the flow of Side 2’s medley; the energy of young whisky used here reflects the playfulness of Octopus’ Garden.’
Many brands would have. The ‘Rothes guys didn’t. In this world of complicated, overthought marketing projects, that is bold.
No, this was a simple idea, perfectly executed. This album is a classic; we think these drams are a match in quality. Sit back, relax and enjoy Abbey Road.
In Abbey Road.
Sometimes in this life you are just blessed.
04 January 2016
When walking through Washington DC recently, I passed a tobacconist, door open, enticing scents drifting into the street. I don’t smoke, bar the odd cigar, though even that has slowed considerably. My buddy Nick, who works for part of the year in Cuba, says cigars only really satisfy in tropical or sub-tropical climes. I know what he means. There is something about smoking a cigar in Cuba which cannot be recreated when you take the same stogie and flare it up in cooler Britain.
It’s one reason why I rarely ventured into Burkitt’s, the old-style tobacconist at the top of my road which sells loose tobacco, cigars, snuff, and accoutrements. I may not have been a regular, but I always admired it for being resolutely old-style, for standing up for the societally reviled, for proudly stating, ‘Dammit, this stuff is good. It speaks of quality and aroma and flavour, it has heritage and resonance. You might not smoke, Mr Passerby, but there are people who appreciate all of this. I am a tobacconist and proud of it. I’m not selling 20 Woodbine, I am part of an ancient mongering tradition.’
Quite how it kept going I know not. Given the walking sticks for sale in the window, I suspect its clientele was ageing. Every time I passed it I felt both pride and a slight shame for not buying something I wouldn’t use just to keep the Burkitts' of the world trading.
And now it’s changed. Not, amazingly, into a coffee shop of which there are 16 within a 1.5-mile radius. There’s probably more, coffee shops are springing up like distilleries. Quite how people have the time to drink all of that coffee I know not, but that’s a different rant.
Anyway, driving past Burkitt’s one day, I could have sworn there were bottles of whisky in the window. You develop that skill of bottle spotting after years in this game. I recall with a strange sense of pride, curdled with disappointment that the bottle of Rare Malt briefly glimpsed in Tom Ford’s A Single Man couldn’t have existed in the 1960s setting. I felt like writing to Mr Ford. He should know. He should, I bristled, have known.
Anyway, like a tracker finding a chameleon by torchlight from the front of a speeding jeep I’m tuned into whisky bottle shape. I knew that, even at 20mph [this is Brighton after all] in the dark and the rain that what I’d spotted out of the corner of my eye was a bottle of Douglas Laing's Rock Oyster. The passing of a proud old tobacconist would be sad, but having a whisky shop at the top of the road would assuage the pain.
A couple of days later, the wife reported that my father-in-law needed some shaving soap for Christmas. Trumper’s of course. Even though I bear beard these days, I revere the shaving products of that fine establishment. I made a note to pop in on my next journey to London. ‘No need,’ she replies, ‘we can get it at the top of the road.’
Logically enough, I presumed this to mean that yet another barber’s has opened – they are as plentiful as… well… coffee shops. She stops the rant mid-flow. ‘It’s not a barber’s. Burkitt’s sell it.’
Brighton & Hove's humble Burkitt's has transformed into Havana House, stocking everything today's modern gentleman needs.
What was a tobacconist has mutated into what can only be described as a gentleman’s emporium, part of a five-strong chain of such establishments called Havana House. There’s still cigars, there’s tobacco, there’s Cuban coffee (of course there is), there’s whisky, there’s a smoking room – though of course you can’t drink there because that would then make them a bar meaning you couldn’t smoke. I’m already planning an afternoon retreat. It’s all very St.James’s. It’s very… whisky.
I know what you are about to say. ‘Hang on Dave, haven’t you always ranted about getting rid of the rules that have consigned whisky to a world of gentlemen’s clubs, after-dinner drams, and cigar smoke? Of how we need to make whisky modern and relevant?’ Well, yes, and I still do.
This topic came up, in a reverse kind of way, when I was having an email conversation with a rum blogger recently. ‘Should rum stop playing up the fun angle,’ he wrote, ‘and start becoming serious?’
‘No,’ I replied. ‘As soon as Scotch stopped being fun it went into a precipitous decline in mature markets. Ironically, at the same time, it started to grow in Spain because there it was promoted as being fun.
‘Fun is good, fun is what you want. What rum needs to do is retain the fun but also show that it can play at the connoisseur level.’
Whisky needs to find the fun once more. It needs to find new drinkers, new ways of talking, it needs to stop being wholly masculine and the preserve of gentlemen’s clubs, but at the same time there is nothing wrong with retaining what seems to be timeless. What I want is a widening of whisky’s world. Burkitt’s is one way among what should be many. It should be welcomed.
23 December 2015
Even though this is a season of excess, there are scant few people of my acquaintance who would contemplate drinking whisky all day. In any case, it would hardly be responsible on our part to suggest that anyone embarks on such a potentially reckless course. Why restrict your palate to one drink when there’s Sherry, Port, and Madeira to be had, when a Riesling is required, as are elegant red wines. Whisky, however, will feature at some stage, so here are a few situations into which it might fit.
What dram would you, uh we mean Santa, like with his mince pie this year?
The mince pie and carrot is a no-brainer. What to put in Santa’s glass however needs care and consideration. It’s cold up there, so he needs something warming and substantial, as well as a drink which might help dislodge the soot. The act of leaving gifts for Santa is both a thank you and one of hospitality, therefore that means it’s time to break out the mi casa es tu casa dram.
At the moment at chez Broom it will either be the thick flowery/fruity depths of Craigellachie 13-year-old, the potent Sherried richness of Tamdhu Batch Strength, or, and this is what my hand is hovering over, Ben Nevis 10-year-old. I rediscovered this mighty, old-fashioned dram when moving office recently. Big, oily, meaty. That’ll sort him out.
Gifting and Surprising
A bottle of homemade sloe gin for your friends is a lovely gift (and much better than some oil flavoured with your manky herbs), but flavoured whisky has an equally long heritage, though it is one which died out at the end of the 19th century. It is high time, I believe, that it is revived.
I’ve just decanted a Highland Cordial made with Cutty Sark, whitecurrants, lemon, ginger, and sugar which will serve as a potential boost to a Champagne cocktail or sipped on its own. The same goes for a Cherry Whisky: cherries, mace, peppercorns, nutmeg, sugar, macerated in a base of Dewar’s White Label. It’s an awesome drink which can be substituted for the cherry brandy in a Blood & Sand or drunk on its own.
I know it’s a bit late to do it for this year – that Highland Cordial was steeping for over a year – so consider this as advice for Christmas 2016.
A punch that's easy to ladle into guests' glasses will keep you at the centre of the party and score all-important hosting points.
The last thing you want to be doing at a party is continually rushing into the kitchen, opening bottles, mixing drinks, as you try to satisfy all of your friends’ little peccadillos. The first rule of a successful gathering is don’t give the buggers a choice. It’s your house. So… make a punch. Everyone will, I promise, be happy.
Whisky Punch was always served warm in Scotland, a tradition which the Irish have wisely retained. Every pub there will have a kettle to hand to make you a hot whiskey at this time of the year. That is served individually, while this will make a bowl’s worth.
Muddle strips of peel from one lemon in 56g of Demerara sugar. Leave to rest for an hour, then muddle once more. Now add 240ml of boiling water to the mix and stir. Add one bottle of a substantial blend like Great King Street Glasgow Blend. Pour on 1.1 litres of boiling water, or to taste. Keep warm. If you wish to, add a clove or two and cinnamon stick.
For something bolder, make a 19th century classic: Spread Eagle Punch, for which you will need the peel of 2 lemons, 112g Demerara sugar, 2.8 litres of boiling water, I bottle of rye and 1 bottle of Bowmore 12-year-old. Proceed as for the Whisky Punch above though drink with slightly more caution.
Drinking whisky through a meal is a tough ask and one which, I must confess, I weary of. I’ve come to the realisation that I just need wine, or beer in the middle and whisky is at its best at the start and the end of the meal – and is the best match of all with cheese.
For soft cheeses, Glenmorangie 10-year-old’s mix of vanilla and passion fruit notes work a treat. Cheddar though needs a whisky which will balance its acidity. For me, that means Linkwood 12-year-old, whose apple blossom notes make this a remarkable match. Glen Grant 10-year-old would also work well.
Stilton needs a little more depth, so try Balvenie Portwood (actually any Balvenie will do), Glenrothes Vintage Reserve, or any mature Longmorn; while a strong blue cheese like Roquefort has to be met head on with Lagavulin 16. All of this makes the cheese board both exciting and potentially dangerous.
I know you love your family and friends, but let’s face it, once they have left you need one last drink with which to celebrate a job well done – and the blessed silence. This is the time for something slower and more substantial. At ours the go-to is Highland Park 18 year old, though the heftier end of Glenfarclas’s or Glendronach’s range also work a treat. Might do them all. Depends on the mother-in-law.
Boxing Day Dram
Don’t get me wrong. I like Christmas Day, but I much prefer Boxing Day. It’s when everyone seems to finally enjoy each other’s company. Plus it’s a chance to get outdoors and show off some of the new presents. The dram for the Boxing Day walk (or football match), therefore needs to be a portable one, which means hipflask action (you did ask Santa for one… didn’t you?).
It’s now that peaty whiskies come into their own. There’s just something about smoke and the open air that is just right. Any quality smoky dram will do, but this year I’ll be pouring in nips of one of those high-strength, sweet and smoky Octomores that have astounded me this year.
18 December 2015
Does the name Joseph James Forrester ring any bells? No? Unless (like me) you’re bit of a Port geek, there’s no reason why it should. But he popped into my head the other day when I was reading Iain Russell’s fascinating account of the life of Robert Bruce Lockhart.
Forrester was never involved in plots to assassinate Lenin (he died before the Russian revolutionary leader’s birth, so it would have been tricky), but he led a life almost as full of colour and controversy – and his death was far more dramatic (remind me to tell you about that at the end).
Born in Hull in 1809, Forrester joined the family Port shipping business, Offley Forrester, at the age of 22 and, once in Portugal, refused to follow the herd.
At a time when British Port shippers tended to remain within their own little clique in the port of Vila Nova de Gaia (a bit like drinks writers on the Sussex coast), Forrester made a point of exploring the wilder lands upstream, and particularly the Port vineyards of the Douro Valley.
He learned to speak good Portuguese and published two remarkably detailed maps of the Douro from Spain to the Atlantic – a boon to the traveller at a time when the Douro was a treacherous mountain river, long before modern damming projects transformed it into the broad, serene waters of today.
Treacherous river: Forrester’s maps of the Douro remain much admired
Forrester also concerned himself in some detail with the production of Port – again, something the British shippers eschewed, except during harvest.
If his pursuits left him outside the inner circle of the British Port establishment – he was never invited to join their ‘club’ in Porto, The Factory House – his estrangement was complete with the publication in 1844 of an impassioned treatise, A Word or Two on Port Wine.
So extreme were the views stated in the pamphlet that, at first, it was published anonymously. Forrester, you see, questioned the very basis of Port production: the addition of brandy to stop fermentation and create a sweet, strong wine.
Great Douro wines, he argued, needed no brandy, but could stand proudly on their own: pure, unadulterated; based on grape, soil, aspect and altitude; reflective of the conditions of the year, for good or ill.
This is where the Lockhart connection comes in. Real Port, to Forrester, was pure and untouched by brandy; real Scotch whisky, for Lockhart, was pure (malt) and untouched by grain.
Fast-forward to 2015 and both would note current trends with a degree of satisfaction. Scotch malt whisky is flying in markets around the world and – rightly or wrongly – increasingly considered by many consumers as more ‘authentic’ than blended Scotch.
Meanwhile, the unfortified table wines of the Douro have increased hugely in number, quality and diversity over the past few decades, winning a place in the top echelons of the fine wine hierarchy. You can now pay £60 for a bottle of unfortified Quinta do Vesúvio, a vineyard Forrester knew well (he spent the last night of his life there).
Man of the Douro: even Forrester’s death was inextricably linked to the river
But there’s a twist. Without the skyrocketing global success of blends in the 20th century, most of the single malt distilleries so beloved of Lockhart would now be in ruins or silent, overrun by retail developments and housing estates.
Similarly, without the international achievements of the Port trade, the vineyards of the Douro – that inhospitable, rocky place that oscillates between furnace-like summer heat and brutal winter cold – would be neglected, overgrown, their proud terraces crumbling into the waters below.
Both Lockhart and Forrester recognised an inherent truth in their respective worlds: the underrated quality of two products overshadowed by (to their minds) inferior alternatives.
But what both failed to see was not simply the finer qualities of the products they dismissed, but also the symbiotic co-existence of those supposedly opposing forces: blends and malts; Port and table wine.
One could not thrive without the other and, just as Douro table wines and single malts have Port and blends respectively to thank for their current success, they are now in a position to repay the debt by using their new-found fame to convert consumers to the delights of their sister products. A kind of virtuous circle of life, if you will.
What’s that? What about Forrester’s death, you ask? He set off on 12 May 1861 from Quinta do Vesúvio, high in the Douro, travelling downstream by boat with Dona Antónia Ferreira, the grande dame of the valley, who went on to own no fewer than 24 of its most famous vineyards.
As the boat negotiated the notorious rapids of Cachão de Valeira, it capsized and – according to legend – the contrasting fates of the pair were decided by the clothes on their backs.
While the whalebone of her crinoline allowed Dona Antónia to float gently to safety, Forrester’s sovereign-laden money belt dragged him down below the Douro’s fierce waters, never to be seen again.
16 December 2015
Thirteen seconds! Anyone watching Conor McGregor’s takedown of Jose Aldo this weekend was either thoroughly disappointed by the brevity of the fight or left gaping at the power and accuracy of the Irishman’s left jab. Or both.
After just 13 seconds McGregor walked away as the new UFC featherweight champion, chalking up a claim to the fastest UFC championship victory, and an extra US$500,000 in his pocket to boot.
His calm, confident yet matter-of-fact attitude and loose fighting style makes earning half a million dollars in the same time it takes to read this sentence seem easy [click here for more #thingsthatlastlongerthanAldo].
McGregor puts his success down to the fact that ‘nobody can take that left hand shot,’ but adds, ‘he’s powerful and he’s fast, but precision beats power and timing beats speed’.
The same can be said of Kilchoman’s rapid success. In 2005, founder Anthony Wills could have built a behemoth to match Kilchoman’s Islay cousins, but a decision to strictly focus the distillery’s USP as a small-scale farm operation has allowed the company to carve itself a niche. Similarly, an unwavering dedication to select only quality casks for maturation enabled the distillery to release its first whisky at just three years’ old. The first run of 8,000 bottles sold out within two weeks. Even its flagship Machir Bay bottling is a vatting of whisky aged just five to six years.
Even now, 10 years on from the date Kilchoman’s stills came to life, Wills and his team, including master distiller John MacLellan, are not rushing to compete against the capacity and marketing might of other single malt brands. Yes an expansion of the plant is underway, but Wills is reluctant to add any more stills to retain that farm distillery character Kilchoman is so renowned for.
At the same time, the distillery’s first mainstream 10-year-old bottling – an exclusive one-off expression was sold at a charity auction just this week – is likely to be a few years in the making yet.
It’s Wills’ determination to operate Kilchoman at a slow, steady pace and expand in a way that’s right for the brand that has cemented the distillery’s place among Islay’s whisky set.
Much like McGregor, Wills is taking a measured approach and as we learned from this weekend’s fight, precision beats power; timing beats speed.
09 December 2015
In the way of these things, a recent discussion with our historian Mr Iain Russell started with Sir Robert Bruce Lockhart, moved to a Marxist theory of football and, inevitably, ended in a discussion on how Denis McQuade’s play reflected Hegelian dialectics. It was a slow day at the office.
Now, I know it is unlikely, but it is possible that some of you might have never heard of the finest winger ever to play for Partick Thistle. In fact, some of you might never even have heard of Partick Thistle. It so happens that Mr Russell and I are lifelong Jags fans, which accounts for a lot, so let me bring you up to speed.
The Jags are Glasgow’s alternative football team. That means both an alternative to the Old Firm and, some would say, an alternative to football. I wouldn’t disagree. We are known as the Great Unpredictables. This season we also have the world’s scariest mascot, Kingsley, designed for us by Turner Prize award winner David Shrigley. Of course Shrigley is a fan. What other team would he support?
Definitely not Lisa Simpson: Kingsley the Partick Thistle mascot and stuff of children's nightmares
All Jags followers know that a glorious victory against a top side will inevitably be followed by a shambolic defeat, but we soon learn that an acceptance of this is a great lesson for life. I can only imagine how tedious it is to always expect your side to win and when defeat eventually comes how crushing it is to your soul. At this point I could mention Chelsea’s current form as evidence, but I wouldn’t be so cruel.
Back to the point. Denis McQuade was the most unpredictable of the Unpredictables. He was training to become a priest when he decided to become a footballer, though he also took a joint degree in French and maths at the same time. He was an oddity, a 6-foot winger who shambled up and down the pitch creating havoc among his opponents and to his own teammates in equal measure.
The Madness (as he was nicknamed) would beat an entire team on his own then fall over his own feet in front of an open goal. When he got the ball, the crowd held its breath in anticipation of either an amazing dribble down the wing, or an act of pure farce. While you never quite knew what would happen, you were guaranteed that it would be spectacular.
Speaking in an excellent interview for The Scotsman, he opined: “I operated on the basis that if I didn’t know what I was going to do with the ball, the opposition would have had no bloody idea.” Neither did we on the terraces, which is why we loved him. He was one of us – moments of brilliance shining out among the general shambles of a life. Denis McQuade was the existential footballer (and yes, only a Jags fan would write such a pretentious line).
The McQuade factor can be – indeed should be – applied to most things in life. Approaching life in a satnav fashion is boring. It is only when we turn the TomTom off and get lost that things become interesting. That is when you find new things, new people, new experiences. Getting from A to B is boring unless you go via U and P and J on the way.
It’s how ‘The Madness’ approached his football and is how we all need to approach our whisky. Unpredictability is that single cask, it’s a distillery not doing what you expect it to do; it’s that wild punt that you take. It is the weird, the unlikely.
As soon as whisky becomes predictable then it becomes little more than a safe commodity. You pick up the glass and know what the end result is going to be. That reassurance is fine at some times, but to really appreciate whisky, you need to miss the open goal, laugh, then do the equivalent of bending the ball in from the ‘Firhill for Thrills, Johnstone’s For Rolls’ sign.
Just like The Madness would.
27 November 2015
It’s easy to live in a whisky bubble. Come to think of it, that might be quite pleasant. Anyway, I mean the result of being obsessively enamoured by one particular spirit can mean that the controversies facing other spirits pass you by. In fact, every category has its issues which exercise producers and consumers. In rum, it’s sugar.
Hang on, you might say, isn’t rum made from sugar? Indeed it is, but it’s the addition of sugar before bottling which is currently the rum world’s hottest topic. It’s their equivalent of NAS.
Adding a little sugar to rum has been common practice since the 19th century. Today, however, the level of sugar being added is tipping many brands into pseudo-liqueur territory.
There are some in rum who want sugar addition banned, others who declare ‘sugar-free’ on labels and supporting publicity; some are open about how much is being added, in response to a growing lobby calling for – what’s the word? – transparency. Now, where have I heard that before?
Anyway, the other day I was chatting about this and other rummy things with Bruce Perry, MD of Marussia Beverages UK. ‘The thing is, Dave,’ he said, ‘I am worried about the damage sugar addition will do to rum in the long term.
‘Think of German wine,’ he continued, warming to his theme. ‘What was the most popular style of the 1970s and ‘80s? Liebfraumilch. Then people realised they were just drinking sweetened wine and stopped. When they did that, they didn’t say: “I don’t like Lieb,” they said: “I don’t like German wine.”
‘Look at what that’s done to the German wine category in the UK. You can’t find wines from one of the world’s great wine-producing countries. That’s what worries me. People will click about sugar in rum one day, and all of the category will be tainted.’
Cane mutiny: Do increasing sugar levels pose risks for rum – and whisky?
It’s hard to disagree that sugar addition is a short-term fix. Rum’s current rise is being driven primarily by sweetened-up styles. Sugar blunts alcohol, while also seeming to enhance flavours. It makes a drink ‘acceptable’ and ‘easy’. Conversely, it also masks, deceives and, ultimately, bores.
It’s happening in rum and with flavoured vodkas, while Sherry, like German wine, has been tainted by an association with sweetness – in its case, pale cream and cream. Many of today’s slick, sweet, XO Cognacs bear little resemblance to the same brands’ expressions a decade ago.
Thank the lord that whisky hasn’t gone down that route. Er, think again.
What are the US and Canadian flavoured whiskies but sweetened-up base spirit, while Scotch is being accused of creeping ‘Bourbonisation’, with brands offering up more vanilla and sugars in an attempt to appeal to ‘the new consumer’.
Is there anything new in this? After all, didn’t the shared genius of Tommy Dewar, James Buchanan, Berry Bros & Rudd, Sam Bronfman and others lie in understanding in how people’s palates had changed in Edwardian or post-Prohibition times, then making blends to suit – and, in doing so – helping blended whisky become the pre-eminent aged spirit in the world?
What’s different, then, with changing the taste profile to suit today’s consumer? Because those 20th-century changes were made within a Scotch framework. They showed different facets of a defined Scotch character. Yes, they were new, but they were clearly Scotch, not Irish, Bourbon, Canadian whisky… or rum.
That is in danger of being lost in today’s rush to feed consumers’ desire for sugar and, in doing so, it compromises character and integrity.
By crudely dialling up sweetness, you homogenise the flavours, meaning that there is very little difference between sugared whiskies, no matter where they come from. Delivering a sugar fix isn’t a wise long-term strategy – just look at Liebfraumilch.
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